Certifications and Emerging Degrees
Brand Leadership
Co-endorsed by TWBF (The World Brands Foundation) with EIU-Paris. Each path stacks IKON SKILLS™ Micro-Credentials with exactly 10 Core Competencies and 10 ECTS each. The 36 Brand Leadership Micro-Credentials also show the TWBF logo on the Certificate of Mastery.
Most certificates prove you attended. IKON SKILLS™ proves you can do it. This is Proof of Practical Skill (PPS™), not seat time. Built for the emerging economies of the next 5 to 20 years, not an industrial-era attendance model.
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Brand Leadership certifications
CBA, CBM and CBS are certifications that sit alongside Emerging Degree pathways.
CBA
Certified Brand Associate (CBA)
3 Micro-Credentials
CBM
Certified Brand Manager (CBM)
6 Micro-Credentials
CBS
Certified Brand Strategist (CBS)
12 Micro-Credentials
Brand Leadership Emerging Degrees
These three are already part of the 152 Emerging Degrees (booklet pathways). They are degrees, not certifications.
BSc
Bachelor of Science (BSc) in Brand Management & Business Transformation
Bachelor · 18 Micro-Credentials
MSc
Master of Science (MSc) in Brand Leadership & Value Creation
Master · 24 Micro-Credentials
Dr.SBBI
Doctor of Strategic Branding & Business Intelligence (Dr.SBBI)
DProf · 36 Micro-Credentials
FAQ
Are Brand Leadership certifications Emerging Degrees?
No. CBA, CBM and CBS are certifications that sit alongside Emerging Degree pathways; they are not degrees.
Are there Brand Leadership degrees?
Yes. Three Emerging Degrees sit in Brand Leadership: Bachelor of Science (BSc) in Brand Management & Business Transformation (18 Micro-Credentials), Master of Science (MSc) in Brand Leadership & Value Creation (24), and Doctor of Strategic Branding & Business Intelligence (Dr.SBBI) (36). They are part of the 152 Emerging Degrees.
Who endorses them?
Co-endorsed by TWBF (The World Brands Foundation) with EIU-Paris. The 36 Brand Leadership Micro-Credentials carry both EIU-Paris and TWBF on the Certificate of Mastery.
How do I earn a Brand Leadership certification?
Complete the listed stack of IKON SKILLS™ Micro-Credentials (Proof of Practical Skill (PPS™)) for CBA (3), CBM (6) or CBS (12).